Wednesday, 26 January 2011

About Hello Kitty #3


 Hello Kitty, is a fictional character produced by the Japanese company Sanrio, first designed by Yuko Shimizu. She is a staple of the kawaii segment of Japanese popular culture. 

The character is portrayed as a female white Japanese bobtail cat with a red bow. The character's first appearance on an item, a vinyl coin purse, was introduced in Japan in 1974 and brought to the United States in 1976. This debut came under the Sanrio company lineup, where her various products are still developed and sold.
The Hello Kitty trademark has since spread globally and developed licensing arrangements worth more than $1 billion annually. 


Examples of products depicting the character include dolls, stickers, greeting cards, clothes, accessories, school supplies, dishes and home appliances. Her fame as a recurring Sanrio character has led to the creation of two officially licensed Hello Kitty theme parks, Harmonyland and the indoor Sanrio Puroland.



Product Design
Hello Kitty can be found on a variety of consumer products ranging from school supplies to fashion accessories. In Japan, Hello Kitty products is the theme of local tourist attractions.
Some of the Hello Kitty products range from rare collectibles to branding every day products such as mineral water, contact lenses, feminine wipes, blood pressure gauges, toilets, rifles, exhaust pipes and tooth caps to name a few. Hello Kitty has her own branded album, Hello World, featuring Hello Kitty-inspired songs performed by a collection of artists, including Keke Palmer and Cori Yarckin. Sanrio and Fender released a series of Hello Kitty guitars (the Hello Kitty Stratocaster), and even a jet airplane (the Hello Kitty Jet).

In Asia, they released limited-edition Hello Kitty credit cards.[not specific enough to verify] As of 2010, Bank of America offers Hello Kitty-themed checking accounts, where the account holder can get cheques and a Visa debit card with Kitty's face on it.
In 2008 Hello Kitty collaboration with Tokidoki. In 2009, Make-up Art Cosmetics (MAC) approached Sanrio to produce a limited-edition Hello Kitty makeup collection, which has now become an expensive collector's item.
2009 also marked the collaboration between apparel and accessory brand Stussy and Hello Kitty. Stussy worked with Hello Kitty on collection focusing on the Hello Kitty character with Stussy signature graphics. This collection included T-shirts, keychains, and hoodies. Hello Kitty coloring books were also on the kid's menu at Yoshinoya Restaurants for a limited time in the United States.
In 2010 Hello Kitty will enter the wine market with a Hello Kitty Wine collection made up of four wines that will be available for purchase online.

According to The Daily Update, the idea came to Camomilla S.P.A. It is an Italian company that created the tagline: “Our favorite girl has grown up.” The Hello Kitty wines will come in 4 types: a sparkling Brut rosé, a sparkling “Sweet Pink,” an Angel White and a Devil Red.

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